BLoyalty Sdn Bhd, a wholly-owned subsidiary of Berjaya Corporation Berhad, owns and manages a customer loyalty program known as B Infinite (Formerly BCard). Aimed at promoting customer loyalty, B Infinite is Malaysia's lifestyle and brand-focused reward program, partnering with merchants from various industries and businesses to offer their members an unparalleled value for their lifestyle choices.

BCard was launched to the public in Klang Valley on 15 December 2010 and subsequently nationwide on 30 September 2011.

In July 2016, BCard was officially rebranded as B Infinite.

Today, B Infinite (Formerly BCard) has a network of more than 130 merchant partners, over 4,000 stores nationwide.

Known to be the "Card that Keeps On Giving," we constantly propose a win-win situation for both customers and businesses. In this spirit of innovation, B Infinite create a world of diverse choices using the fast-paces and near limitless digital and mobile platform. The possibilities are now infinite.

Therefore, we continued to seek out like minded partners to be part of this infinite journey to engage and build a long term and mutually beneficial relationship with customers.

To apply for a membership card, simply download B Infinite mobile app now or visit any B Infinite participating outlet today.

Enquiries can also be made via B Infinite Call Centre at 03-2141 8080 or e-mail to enquiry@binfinite.com.my